Case Study: Seriously achieves 38% lift in Day-7 retention with Adjust analytics

Launching a top-tier gaming title with solid analytics on your side

Seriously is a mobile-first entertainment start-up behind the puzzle game Best Fiends, preparing a Q3 2014 launch with a marketing team from top gaming and entertainment firms. Their challenge was to test multiple user-acquisition channels, creatives and campaigns, and to consistently compare short- and long-term KPIs (conversion, retention and engagement) so they could scale the highest-performing options.

Seriously used adjust to create tracker URLs for every network, add dynamic parameters, and let partners tag clicks for deep segmentation; Facebook and Twitter campaigns were integrated with a few clicks. The dashboard provided consistent, comparable cohort metrics across segments, enabling a two-month refinement of partners and creatives during the launch (processing millions of clicks). Results included a 38% improvement in Day-7 retention, ~20% longer first-week sessions for recent cohorts, and Best Fiends reaching top-100 global app-store rankings for key weeks.

Seriously

Juha Matikainen

General Manager Finland