Case Study: Koo App achieves 100% install volume growth and 50% higher marketing efficiency with Adjust

Koo app doubled their install volume and increased their marketing efficiency by 50% with the help of Adjust

Koo App, an Indian microblogging and social networking platform, needed a way to better understand its user journey, accurately attribute installs across channels, and protect its marketing data from fraud as it scaled. To support its user acquisition and retention goals, Koo App turned to Adjust for mobile measurement and fraud protection.

Using Adjust’s Measure and Fraud Prevention Suite, Koo App gained clean, real-time attribution and insight into high-quality users, churn points, and campaign performance, while filtering out fraudulent installs and bad traffic sources. With Adjust, Koo App improved UA and retargeting decisions and achieved a 50% increase in marketing efficiency, a 100% increase in install volume, and an 8.6% increase in blocked fraudulent installs.

Koo App

Ankitkumar Sharma

Growth Manager