Case Study: Kongregate achieves robust, reliable attribution with Adjust

Kongregate migrated to Adjust for robust and reliable attribution

Kongregate, the mobile game developer and publisher, needed a more robust and reliable mobile measurement partner as performance marketing, value-based targeting, and event-based optimization became more important in the gaming market. After working with a previous MMP for a long time, the team looked to Adjust for better attribution data and a toolset that could keep up with its fast-moving marketing needs.

Kongregate migrated to Adjust, using its next-generation measurement and analytics solutions to support a more data-driven mobile marketing strategy. With reliable attribution, strong support, and a user-friendly interface, Adjust helped streamline QA and reskin testing, reduce production time, and justify increased spend on networks like Google and Meta.

Kongregate

Drew Hambke

Director of Marketing