Case Study: Karma Game achieves 2x Facebook ad spend and 67% less campaign management time with Adjust Automate (Adjust)

Karma Game uses Adjust Automate to scale their Facebook ad spend by 2x, while reducing manual input

Karma Game is a Beijing-based mobile games developer (launched 2019) known for strategic titles like Mythwars & Puzzles and Wild Frontier. As user-acquisition activity and creative volume grew, the team struggled with complex, time-consuming cross-platform reporting and manual campaign optimization, risking overspend on low-quality installs and limiting their ability to scale ROAS-positive campaigns.

Karma Game implemented Adjust Automate to centralize performance data and run real-time bid, budget and optimization rules—particularly for Facebook—so they could quickly identify and replicate high-value campaigns. The result: campaign management time fell by 67%, day‑3 ROAS rose 35%, and Facebook ad spend was scaled 2x while manual input was reduced, freeing the team to focus on strategy and creative testing.

Karma Game

Vivien Wang

Marketing Director