Case Study: Jazeera Paints achieves a 28% increase in ROAS with Adjust

Jazeera Paints saw a 28% increase in ROAS with Adjust

Jazeera Paints, a leading GCC and MENA paint manufacturer, launched an all‑in‑one e‑commerce app using AR to preview colors and AI to detect surface issues. As it scaled user-acquisition ads in 2021, the marketing team needed a reliable mobile analytics platform to track attribution and ROAS after their initial provider proved hard to use and costly.

After switching to Adjust, Jazeera Paints implemented custom in‑app events, tracker URLs, deep links and QR experiments, and used Adjust’s Datascape and Audience Builder to unify SKAN and campaign data. These changes let the team reallocate budget to top performers and refine creatives, delivering a 28% increase in ROAS, an 86% rise in in‑app transactions and a 136% jump in orders, plus actionable insights that improved QR placement and targeting.

Jazeera Paints

Omar Mohsen

Digital Marketing Manager