Case Study: Ixigo achieves increased bookings, revenue and 100% install recovery with Adjust Measure

ixigo - Customer Case study

ixigo is an AI-driven travel app from Gurugram, India, offering train, flight and bus bookings plus AI features like fare predictions and personalized recommendations. During the March 2020 COVID lockdown the company saw bookings collapse and uninstalls surge, and its growth team spent excessive time on manual reporting and campaign optimization, prompting a switch of mobile measurement partners to Adjust.

ixigo responded with user-focused product updates (a live COVID tracker, push notifications, the paid refund product ixigo Assured and personalized discounts) and increased UA when CPI fell. Using Adjust Measure to automate reporting, map user journeys and optimize campaigns, the team reclaimed time for strategy work and achieved a positive uplift in bookings and revenue, plus a full recovery of install numbers.

Ixigo

Manan Bajoria

Assistant Vice President - Growth & Marketing