Case Study: Indofun Games achieves 5X more gaming whales and 30% higher conversion with Adjust

Indofun uses Adjust to acquire mobile gaming whales

Indofun Games is a leading mobile game publisher in Indonesia (20+ titles, 10M+ downloads) that needed to find more high-value “whale” players who drive most in-app revenue. Because its games reward gradual progression, only a small percentage of users monetize, making it difficult and costly to acquire the few players who spend heavily.

Indofun used Adjust to track unlimited in-app events, benchmark KPIs (retention, revenue), and build audience segments of whale-like users, then uploaded those segments to partners to create look-alike audiences for acquisition. The approach identified top-performing sources, raised conversion rates by 30%, increased the number of whales 5X, and enabled much more efficient marketing spend.

Indofun Games

Haekhel Fachrialdy

Digital Marketing Manager