Case Study: Games2win achieves 40% ARPU increase through unbiased, accurate attribution with Adjust

Indian mobile games publisher Games2win increases ARPU by 40% with unbiased and accurate attribution

Games2win is a leading casual mobile games publisher based in India, with over 475 million downloads and 15 million monthly active players across genres like Dress Up, Car Driving and Interactive Story. As they moved from organic growth to a user-acquisition strategy, they needed coherent, unbiased attribution and accurate data to understand campaign performance and monetization—something in-house systems couldn’t provide without excessive effort and discrepancy issues.

Adjust provided reliable, single-source attribution and worked with Games2win to define KPIs (ARPU, ROAS, CTIT), set up dashboards, and enable cohort- and campaign-level analysis of spend and creative performance. With Adjust, Games2win automated raw data exports, gained deeper user-level insights, and centralized spend tracking—driving a 40% increase in ARPU, a 200% year-on-year increase in UA spend, and stronger positioning for future monetization growth.

Games2Win

Tejas Shah

Head of Revenue & Distribution