Case Study: Traveloka achieves 30% higher marketing efficiency and conversions with Adjust

Increasing marketing efficiency with data-driven changes

Traveloka, a leading Southeast Asian travel-tech unicorn, faced a major shift from desktop to mobile and needed a way to measure and centralize marketing performance without bloating their app with extra SDKs. They required end-to-end visibility across desktop and mobile user journeys to increase conversions through personalization, negotiate better with partners, and scale campaigns profitably.

Traveloka integrated Adjust in 2015 to sync granular callback and cost data to their internal systems, build custom audiences and lookalikes, and create flexible payout models for partners. This data-driven approach boosted network performance by 25%, in-app engagement and conversions by 30%, and overall marketing efficiency by 30%, with cost savings reinvested to scale and test further.

Traveloka

Dian Paskalis

Head of Display Marketing, Paid Social and Programmatic