Case Study: Akbank increases successful loan applications with Adjust

Increasing conversions with Audience Builder

Akbank needed a way to increase successful personal loan applications while lowering cost per sale, but it was limited by dynamic credit scores, active customer targeting, and the need for users to already have an Akbank Direct password. Working with Adjust and its Audience Builder, Akbank wanted to better identify the right customers on digital channels and drive more profitable loan conversions.

Using Adjust’s Audience Builder, Akbank segmented users by in-app events and timeframes, automatically updated audiences, and cross-checked leads against its CRM to target only qualified, active users. The result was a 60% increase in successful personal loan usage, approved applicants rose from 10% to 30%, and the unit price of sales improved by 60% with Facebook advertising.

Akbank