Case Study: Zupee achieves 25% lower CAC and 100,000+ registrations with Adjust

How Zupee increased UA by 25%, lowered CAC by 25%, and gained 100,000+ registrations working with Taboola and Adjust

Zupee, a mobile gaming company known for titles like Ludo Supreme and Snakes and Ladders, needed to scale user acquisition while preventing fraud and better understanding where traffic was coming from. Working with Adjust, Zupee faced challenges from distorted organic traffic and high rejected install rates caused by click flooding and spamming across ad networks.

Adjust helped Zupee detect and block fraudulent activity in real time, clean up attribution data, and optimize campaigns by sub-publisher and channel. As a result, Zupee achieved 100,000+ post app install registrations, 25% lower CAC than target, 30% of fraudulent installs blocked from paid affiliate sources, and a 25% increase in user acquisition with Adjust attribution.

Zupee

Nishant Jaiswal

Vice President Digital Marketing