Case Study: Wafer achieves smarter user acquisition and cost savings with Adjust

How Wafer used Adjust to diversify their user acquisition gameplan

Wafer is a mobile messaging app that lets users combine multiple media types in a single message and connect with anyone — even people who haven’t installed the app — and recently added high‑quality VoIP calling. Facing a crowded market, Wafer needed to diversify its user-acquisition mix, accurately track the user journey (including reinstalls tied to phone-number registration), and scale a referral-driven growth strategy without wasting spend.

Wafer turned to Adjust to manage tracker URLs, measure campaigns at the user level, and detect seven‑day reinstalls to avoid double‑counting. With Adjust’s tools and hands‑on support, the team optimized its channel mix, improved install quality, and freed up budget to invest in tactics that work, while building smarter re‑engagement and referral flows.

Wafer

Rob Llanes

Chief Operating Officer