Case Study: Vinted achieves 77% increase in buyer conversions with Adjust

How Vinted’s tailormade onboarding resulted in a 77% increase in conversions

Vinted is a mobile marketplace for second‑hand fashion with over 1.5 million monthly users. Although user acquisition was strong, time to first purchase remained too long; with pre‑install optimization largely exhausted, Vinted focused on post‑install onboarding and used Adjust’s real‑time data to tailor the first app experience to the creative and channel that drove each install.

Using Adjust’s SDK callbacks, Vinted passed campaign and creative parameters into the app at first open to surface the exact category or brand promoted in the ad. In small social‑campaign tests this bespoke onboarding lifted install‑to‑buyer conversions by 77%, greeting users with familiar content and significantly shortening the path to purchase.

Vinted