Case Study: Vungle improves mobile video ad optimization and fraud prevention with Adjust

How to leverage your user data with Vungle

The customer, Vungle, a leading in-app video platform, needed a way to better leverage its user data to help its app developer clients achieve their performance goals, whether for return on ad spend, retention, or other KPIs. They partnered with the vendor, Adjust, leveraging its analytics and reporting to gain deeper insights into user behavior and campaign performance.

Adjust provided the solution through its robust data integration and fraud prevention suite. By sending detailed post-install data to Vungle's servers, Adjust enabled them to optimize client campaigns for lifetime value and creative performance. Crucially, Adjust's fraud tools automatically blocked fraudulent installs at the source, eliminating financial losses and protecting Vungle's relationships with its advertisers by ensuring they only pay for genuine users.

Vungle

Maurice Tasker

Global Head of Performance Optimization