Case Study: Tamatem achieves 34% more installs and 30% higher ARPU with Adjust

how Tamatem has grown and adapted to internal and industry-wide changes by leveraging insights from Adjust

Tamatem is the leading mobile games publisher in the MENA region, based in Jordan, that localizes international games for Arabic-speaking audiences. After shifting from in-house development to scaling publishing, they needed an attribution solution to accurately measure in-app events, campaign performance, channel ROI and LTV, while navigating partner data integration, creative optimization, and the changes to iOS 14.

Tamatem implemented Adjust across marketing teams—using the Automate dashboard for UA, creative testing, cohort and cost visibility, and Ad Revenue reporting (including ironSource integration)—and optimized SKAdNetwork conversion schemas and a localized ATT prompt, plus increased influencer activity. The result: almost 34% more installs, a 37% higher CTR versus other networks, around a 30% ARPU lift after targeting a high-ARPU country, and over 1,000,000 monthly active users across 45 games.

Tamatem

Lamia Shreim

Marketing Manager