Case Study: SwingVision achieves 370% app-install growth and 1,200% subscription trial growth with Adjust

How SwingVision used Adjust to better understand the customer journey with subscription measurement and achieve extraordinary install growth

SwingVision, a tennis coaching and analytics app, hit a growth plateau in early 2020: installs surged (notably after an App Store feature) but trials, conversions and sessions lagged. The team needed a clear view of the full customer journey — from ad exposure to trial and paid subscription — to understand why downloads weren’t turning into engaged, paying users.

By adopting Adjust’s subscription measurement and event tracking, SwingVision gained detailed visibility into trials, activations, conversions and cancellations, plus granular install and campaign data and customizable referral links and deep links. The result: nearly 370% year-over-year growth in app installs, 1,200% growth in subscription trials, weekly campaign optimization and the flexibility to maintain their own referral system while focusing on product and growth expansions.

SwingVision

Richard Hsu

Co-Founder