Case Study: Yaqoot achieves 90% lower cost-per-purchase and 3× sales growth with Adjust

How OMD & Yaqoot use Adjust to lower CPA

OMD and Yaqoot partnered to grow Yaqoot’s digital-only SIM service in a crowded Middle Eastern telecom market but struggled with high acquisition costs and poor conversion: their cost-per-purchase (CPP) trading model produced few sales and therefore insufficient data to optimize channels. They began using Adjust to measure installs and identify which sources were driving valuable users.

By instrumenting a registration event in Adjust and shifting short-term payouts from purchases to registrations, the teams unlocked richer funnel data, helped partners refine targeting, and later reinstated a CPP model with better signals. The change delivered a 90% reduction in cost-per-purchase, a 6x increase in registrations and a 3x average month‑on‑month lift in sales.

Yaqoot

Nora Moshaya AlGhamdi

Channel Expert, Marketing