Case Study: Widogame achieves 4,900% more installs with Adjust

How MMP Adjust helped Vietnamese mobile game publisher Widogame

Widogame, a fast-growing Vietnamese mobile game publisher and developer, needed a reliable way to monitor campaign performance, improve retention and user lifetime value, and scale across more network partners. To support its global publishing efforts, the company turned to Adjust for mobile measurement and analytics, including the Datascape product.

Adjust delivered accurate attribution data and custom dashboards that let Widogame manage user acquisition, track key metrics like LTV, retention, engagement, and ROAS, and optimize campaigns across channels. As a result, Widogame increased installs by 4,900%, grew revenue by 2,200%, expanded from one to 10 advertising channels, and enabled more precise segmentation by custom events, channels, and in-app purchases.

Widogame

Lana Phung

Chief Marketing Officer