Case Study: Gartner and Staudt achieves 40% better budget efficiency with Adjust

How MMP Adjust helped Gartner and Staudt increase their budget efficiency by 40%

Gartner and Staudt, the team behind the HEAT MVMNT sneaker app in Germany, needed a better way to understand user behavior, improve campaign performance, and reduce churn as they scaled beyond social media and performance marketing. They turned to Adjust for attribution and analytics to gain clearer insight into the full user lifecycle and the effectiveness of their ads and creatives.

With Adjust’s Datascape analytics, Gartner and Staudt centralized key KPIs, tested creative performance, and analyzed feature usage to guide product and content improvements. Adjust helped them identify that release calendar content was especially valuable, leading to product changes and smarter channel allocation; the result was 18K downloads, a 40% increase in budget efficiency, and stronger retention and engagement.

Gartner and Staudt

Henning Staudt

Managing Director