Case Study: Taimi achieves a 5% ROI boost and 30% fraud reduction with Adjust

How migrating to Adjust enabled Taimi to identify key channels and drive growth

Taimi is the first LGBTIQ+ social network and dating app (launched in 2017) focused on building long-term relationships and community. Facing a crowded market, Taimi’s growth team needed a data partner that could deliver seamless raw data access and accurate view-through attribution for their video-heavy campaigns, enable data-driven marketing models, and support a fast, low-friction migration.

Adjust provided unlimited raw data callbacks, reliable view-through attribution, and a one-day import of over one million installs to avoid duplication and preserve historical models, feeding Taimi’s BI systems for deep analysis and segmentation. As a result, Taimi increased ROI by 5%, cut fraud by 30% through improved detection, and improved attribution accuracy by 12%—reclassifying previously organic installs to paid channels and enabling better budgeting.

Taimi