Case Study: Bending Spoons achieves LTV-driven, cost-efficient user acquisition with Adjust

How Italy’s biggest app developer leverages Adjust

Bending Spoons is one of Italy’s largest app developers (founded in 2013), with over 122 million downloads and 13 million monthly active users. As it scaled paid user acquisition, the company needed reliable mobile tracking to assign value to users, estimate lifetime value (LTV) and ROI, and keep acquisition costs low — a requirement its earlier cheap attribution solution failed to meet.

Bending Spoons adopted Adjust, ingesting raw user-level callbacks and using the Adjust Report API alongside cost data from ad networks to power an internal reporting tool that calculates per-user LTV and long‑term ROI for each acquisition asset. The integration let the team optimize campaigns across Facebook, Snapchat, Google, Pinterest and others, maintain healthy margins with low download costs, and make fast, data-driven decisions that supported continued growth.

Bending Spoons

Francesco Patarnello

Co-Founder