Case Study: Netzme achieves wider financial inclusion and optimized user acquisition with Adjust

How Indonesia’s hybrid fintech app fights for financial inclusion

Netzme is a hybrid fintech and social networking app founded in 2015 that aims to increase financial inclusion across Indonesia’s small towns and rural areas. Facing wide financial disparity and low financial literacy among unbanked populations, the company combines payment features (scan-to-pay, transaction history) with social gamification and community tools to attract users, creators and entrepreneurs while building trust and engagement in mobile-first markets.

To scale effectively, Netzme partnered with Adjust for attribution and analytics, using a dedicated team to optimize paid campaigns, negotiate better deals with agencies, and run targeted re-engagements. Adjust’s uninstall/reinstall tracking and cohort reports gave Netzme actionable product insights into user acceptance and churn, enabling smarter ad spend, improved retention strategies and ultimately stronger user lifetime value and ROI.

Netzme

Vicky Saputra

Chief Executive Officer