Case Study: Super Free Games achieves 10x campaign spend growth with Adjust

How gaming app developer Super Free Games increased the global presence of its app Word Collect and grew campaign spend 10-fold

Super Free Games, a North America-based gaming app developer known for Word Collect and other word, trivia, and puzzle titles, wanted to scale from a small studio into a major industry player. The company needed a faster, more cost-effective way to test and launch campaigns, while training AI targeting algorithms and finding the most effective growth strategy with Adjust.

Using Adjust and AppLovin’s AppDiscovery, powered by Adjust’s attribution data and SpendWorks, Super Free Games gained down-funnel ROAS reporting, clearer channel performance, and better budget allocation through Datascape. With Adjust, the company expanded Word Collect into 20 geographies, increased monthly campaign spend from $35,000 to over $350,000, grew global campaigns spending over $30,000 by 34%, and lifted its Word category app store rank from 70 to top 10.

Super Free Games

Liam Petersen

Co-Head of Studio