Case Study: APPS achieves 107% D28 ROAS with Adjust

How gaming app developer APPS increased, D28 ROAS to 107%, and high-level completion rate by 2x with the help of Adjust and AppSamurai

APPS, a mobile gaming company behind titles like Drill & Collect, wanted to increase session lengths and drive more in-app purchases, but needed stronger analytics and audience targeting to do it. To support this, APPS worked with Adjust and AppSamurai to improve measurement and optimize user acquisition for better ROAS.

Adjust helped APPS with ad spend automation and detailed analytics, while AppSamurai used a rewarded playtime campaign strategy to reach engaged gamers. As a result, APPS lifted D28 ROAS to 107% and doubled its higher-level completion rate, showing a clear improvement in campaign efficiency and player engagement.

APPS

Aleyna Cerrah

UA Manager