Case Study: Baubap reduces fraud and boosts monetization with Adjust

How finance app Baubap increased monetization event completion by 50% while reducing install fraud by 78% and saving 3.5 hours of work time per week with Adjust

Baubap, a Mexico-based personal loan app, was facing major challenges from fraud-prone mobile ad campaigns and the heavy manual workload of monitoring performance across multiple networks. The team needed a way to protect ad spend, validate campaign quality, and reduce the time spent checking campaigns on weekends and holidays. Adjust helped Baubap address these issues with its Fraud Prevention and Pulse smart alerts tools.

Using Adjust, Baubap filtered out fraudulent installs, identified underperforming partners, and automated campaign monitoring with real-time alerts. The result was a 78% reduction in mobile ad fraud, about a 50% increase in completion of the app’s main monetization event, and a savings of 3.5 work hours per week.

Baubap

Facundo Armentano

Acquisition Manager