Case Study: Teman Bumil (Indonesia’s largest parenting app) achieves higher user engagement and monetization with Adjust

How Data Shaped Teman Bumil’s Product Development

Teman Bumil is the largest parenting app in Indonesia, offering information, community support, and access to healthcare providers for soon-to-be and first-time mothers. Initially focused on low-cost user acquisition, the team needed deeper insight into post-install behavior to move users from the top of the funnel into mid-funnel engagement while ensuring data quality against fraud.

Partnering with Adjust, Teman Bumil implemented unlimited event tracking and the Adjust Fraud Prevention Suite, then launched in-app polls, A/B tests and giveaways to boost engagement. Tracking enabled the team to measure drop-offs, completion rates and retention, leading to a 14% lift in poll participation from giveaways and a 15% lift when polls displayed a topic. With segmentation and user-level cost data, Teman Bumil optimized UX, improved mid-funnel metrics, expanded its community and unlocked new partnership and monetization opportunities.

Teman Bumil

Robyn Soetikno

Founder