Case Study: Boutiqaat achieves 3x conversion rate with Adjust's Audience Builder

How Boutiqaat leveraged the Adjust Audience Builder to create segments and increase their conversion rates by 3x

Boutiqaat, the Middle East’s largest social e‑commerce platform, was preparing to run paid advertising for the first time and needed a measurement partner to track campaigns, capture revenue events (view item, add to cart, purchase), and identify the right channels and audiences to communicate with while measuring ROAS and AOV.

By using Adjust’s Audience Builder to segment users—especially “cart abandoners”—and serve dynamic, personalized retargeting ads, Boutiqaat tripled its conversion rate and achieved significant efficiency gains: 26% lower cost to acquire new users, 28% lower cost per order, 12% higher average order value, and 22% more efficient budget allocation, alongside improved fraud prevention and clearer performance visibility.

Boutiqaat

Kavish Barapatre

Director - Marketing