Case Study: BlaBlaCar boosts mobile engagement with Adjust

How BlaBlaCar made the jump from desktop to mobile

BlaBlaCar, an intercity ridesharing service, faced the challenge of transitioning its user base from desktop to mobile platforms to capture new value and improve the user experience. Partnering with Adjust, the company sought to understand user behavior and encourage a phone-first approach among its community of travelers.

Adjust helped BlaBlaCar implement a mobile-focused strategy that included push notifications for peer reviews, last-minute booking capabilities, and a new insurance feature. Internally, BlaBlaCar reorganized its development teams around mobile and used targeted marketing to drive app adoption. As a result, mobile key actions surged from 30% to 63% over two years, securing BlaBlaCar's position as a mobile-first community.

BlaBlaCar

Ivan de Quercize

Mobile Channels Lead