Case Study: AutoGravity (digital car‑buying marketplace) achieves precise audience targeting and cost‑efficient scaling with Adjust

How audience segmentation powers AutoGravity’s engine

AutoGravity is a U.S. digital car‑buying and financing marketplace that delivers personalized loan and lease offers in minutes so shoppers know their monthly payment before visiting a dealership. Their challenge was finding and converting the right in‑market buyers — and increasingly the right brand- or luxury‑level segments — while rapidly iterating product features and conversion events that required flexible, real‑time attribution.

By using Adjust for audience segmentation and attribution, AutoGravity tests combinations of audience, placement and creative quickly, validates channels by cost‑per‑conversion, and reallocates spend to the best performers. The result is faster experimentation and scaling, more precise marketing investment, and measurable cost efficiencies and user‑volume gains — in some campaigns delivering up to ten times better performance — plus the agility to optimize as new features and inventory roll out.

AutoGravity

Serge Vartanov

Chief Marketing Officer