Case Study: Albo achieves a 600% increase in conversion rate with Adjust

How Albo Increased Their Conversion Rate by 600% with Adjust

Albo, a Mexico-based challenger bank, needed to improve mobile user acquisition but had limited developer resources and an attribution provider that didn’t give clear visibility. After switching to Adjust for easier onboarding and dedicated support, their marketing team quickly identified low-quality and fraudulent traffic from several networks.

By using Adjust’s Fraud Prevention Suite and expert support to proactively block fraudulent installs and reallocate spend to high-quality channels, Albo saw rapid improvements: a 600% increase in conversion rate, a 16% decrease in CPA, and a 70% reduction in empty installs within three months, enabling more efficient, scalable UA.

Albo

Constanza Alvarado Bernard

User Acquisition Manager