Case Study: VividJoan Games achieves 32% higher ROI with Adjust

How Adjust helped VividJoan Games set up their conversion values, leading to a 32% increase in ROI

VividJoan Games, a casual gaming app publisher, needed a better way to measure and optimize iOS user acquisition after privacy changes in iOS 14.5+ limited visibility into campaign performance. With only 64 conversion values and growing complexity across media platforms, the team turned to Adjust’s Conversion Value Manager and reporting tools to improve targeting and decision-making.

Adjust helped VividJoan Games set up tailored conversion value mapping and use Datascape for cross-channel, real-time data analysis. As a result, VividJoan Games increased campaign ROI by 32%, improved ROAS by 15%, and reduced decision-making time by 30%, enabling more accurate optimization of marketing strategy.

VividJoan Games

Bo Wu

Director of Paid Campaigns