Case Study: Southeast Asia Commercial Joint Stock Bank (SeABank) acquires 1 million new users with Adjust

How Adjust helped SeABank to acquire 1 million new users

Southeast Asia Commercial Joint Stock Bank (SeABank), a leading commercial bank in Vietnam, needed better visibility into its mobile app user acquisition campaigns for SeAMobile. While investing across multiple channels, SeABank struggled to identify which sources delivered high-quality users versus fraud, and it had difficulty attributing new users to the right campaigns.

SeABank chose Adjust as its mobile analytics partner, using Adjust’s Mobile Attribution and Fraud Prevention Suite to track performance accurately and block fraudulent installs. With Adjust, SeABank cleaned up attribution data, optimized campaigns, acquired 1 million new users, increased Daily Active Users by 200%, and drove over 80% registration completion, with more than 50% of users completing transactions.

Southeast Asia Commercial Joint Stock Bank (SeABank)

Le Thu Thuy

Vice Chairman of the Board