Case Study: GaneshaSpeaks achieves 25% higher ROAS with Adjust

How Adjust helped Indian astrology app GaneshaSpeaks increase its marketing efficiency by 15%, return on ad spend by 25%, and budget efficiency by 20%

GaneshaSpeaks, an Indian astrology app, needed more granular attribution to get a clear view of its Google and Facebook campaigns and access clean, reliable data for better ROI-based decision-making. The company turned to Adjust to help track performance more accurately and identify which campaigns to reduce, scale, or optimize.

Using Adjust’s measurement and attribution tools, including Conversion Hub and Datascape for SKAN tracking, GaneshaSpeaks optimized campaigns by ad group and analyzed 90-day ROI and uninstall data. With Adjust, it increased overall marketing efficiency by 15%, raised ROAS by 25%, and improved budget efficiency by 20%.

GaneshaSpeaks

Hemang Arunbhai Pandit

Founder, MD, and Chief Executive Officer