Case Study: IDP Education achieves 25% MAU growth and 50% lower eCPI with Adjust

How Adjust helped IDP grow its education apps with a 25% increase in monthly active users and a 50% reduction in cost per install

IDP Education, a global international education services company operating in more than 80 countries, needed a reliable mobile measurement partner to track and compare the performance of its app marketing campaigns across regions and objectives. Using Adjust, IDP struggled less with identifying user acquisition sources and measuring conversions, which were essential for optimizing campaigns and understanding user behavior across its IDP Live and IELTS by IDP apps.

Adjust provided the measurement and analytics support IDP needed to evaluate campaigns by location, analyze raw data, and compare re-engagement versus acquisition performance across channels and operating systems. With Adjust’s App Performance Report and support team, IDP integrated its global marketing platforms into one tool and achieved a 25% increase in monthly active users, a 10% improvement in D7 retention, and a 50% reduction in effective cost per install.

IDP Education

Prem Pradeep

Product Team