Case Study: Gameberry eliminates data discrepancies and scales marketing with Adjust

How Adjust helped Gameberry eliminate data discrepancies

Gameberry, a fast-growing mobile games studio known for titles like Ludo Star and Parchisi Star, faced persistent attribution discrepancies that made it hard to measure campaign performance and optimise marketing spend. After testing paid campaigns, the team found conflicting data across internal systems, networks and their attribution provider and needed a single reliable solution to measure all channels, track key in‑app events and validate ROI.

They integrated Adjust with hands‑on support to map the full app funnel and create a custom event for first‑time purchases, used revenue cohorts and an internal benchmark of 10,000 organic payers to validate D0/D1/D7 revenue, and leveraged Adjust’s unlimited lookback for more accurate LTV and churn insights. With Adjust as a trusted source of truth, Gameberry scaled marketing, built LTV models, reallocated budgets to high‑performing channels and increased ad spend by 40–50% month‑on‑month while gaining clearer ROAS and decision confidence.

Gameberry

Sagar Barapatre

Head of Marketing