Case Study: ApnaKlub achieves 20% higher conversion and 20% lower UA costs with Adjust

How Adjust helped ApnaKlub increase conversion by 20% and reduce digital user acquisition costs by 20%

ApnaKlub, a B2B wholesale platform serving retailers across India, needed a better way to measure the performance of its offline sales teams and digital campaigns. The company turned to Adjust for reliable attribution and tracking, including support for custom metrics like CAC and ROAS, so it could identify which channels and creatives were driving results.

Adjust’s Datascape provided ApnaKlub with unified reporting, campaign insights, and offline tracking via links and QR codes for sales officers. As a result, ApnaKlub increased conversion rates by 20%, reduced digital user acquisition costs by 20%, and gained the ability to track CAC and ROAS more accurately.

ApnaKlub

Samarth Bhalla

Product Led Growth