Case Study: 1K Kirana achieves a 23% lower cost per first transaction with Adjust

How Adjust helped 1K Kirana to reduce cost per first transaction by 23% and improve ROAS by 21%

1K Kirana, a local grocery chain building an omnichannel distribution network across India, needed a better way to understand user journeys and attribution as competition in grocery apps intensified. The team was relying mainly on user acquisition numbers and lacked granular data to connect online and offline touchpoints, making it difficult to optimize campaigns and lower customer acquisition costs. They turned to Adjust for analytics and attribution support.

With Adjust’s Datascape and raw reports, 1K Kirana gained user-level visibility from first engagement through first transaction, helping the team refine targeting, set journey milestones, and focus on retention and first-order conversions. Using Adjust, the company increased its sign-up to order rate by 6%, reduced cost per first transaction by 23%, and improved ROAS by 21%.

1K Kirana

Ankush Mangat

Manager - Digital Brand & Marketing