Case Study: GudangAda achieves 300% increase in online user acquisition rate with Adjust

GudangAda increases online user acquisition rate by 300%

GudangAda is a fast-growing Indonesian B2B e‑commerce platform (founded 2019) that connects producers, distributors, wholesalers and retailers across 500+ cities and serves hundreds of thousands of MSMEs. Its marketing team faced a measurement gap: they couldn’t consolidate user acquisition data across multiple ad platforms, which led to overspending on low-performing channels and an inability to identify and re‑engage users who had uninstalled the app.

GudangAda partnered with Adjust to centralize attribution and raw analytics, use creative‑level performance data, and build real‑time audiences of uninstalled users for remarketing. By uncovering channel overlap and optimizing campaigns, the company cut online acquisition costs by 67%, increased online user acquisition rate by 300% and boosted online user retention by 200%, while reaching more active, higher‑quality users.

GudangAda

Dian Paskalis

Vice President of Marketing & Digital