Case Study: Gotrade doubles ROAS and boosts funded conversions with Adjust

Gotrade doubles ROAS and lifts funded conversions 35% with Adjust

Gotrade, Indonesia's leading fractional investing platform, faced challenges in tracking marketing performance and user conversions across their multi-channel campaigns while operating in a regulated financial sector. They needed a measurement partner to provide accurate analytics and robust fraud prevention, leading them to partner with Adjust and utilize its Adjust Measure and Adjust Protect products.

By implementing Adjust's analytics and fraud prevention suite, Gotrade consolidated its marketing data and automated reporting. This solution provided clear visibility into the user funnel, enabling the team to optimize campaigns. As a result, Gotrade achieved a 35% increase in funded account conversions, doubled their ROAS, and automatically filtered out thousands of fraudulent installs with Adjust.

Gotrade