Case Study: LOVOO achieves 20% LTV uplift from retargeted users with Adjust

Getting the most out of converted Users re-engagement with adjust

LOVOO is a free mobile social app with over 23 million users that connects people via features like a live radar. Facing saturation in standard performance campaigns as they scaled, LOVOO needed to boost user lifetime value (LTV) by re-engaging existing users and accurately measuring the ROI of retargeting efforts — a role Adjust was engaged to fulfill by supplying partners with targeting data and precise attribution.

Adjust implemented a dedicated server and partner module to transmit only the required data and to create retargeting-specific user segments, feeding conversion data to partners and LOVOO’s BI systems. As a result, LOVOO runs continuous retargeting that converts almost every retargeted user to a paying user within a week, lifts retargeted users’ LTV by 20% on average, and yields sessions that are 45% longer than those from performance campaigns.

LOVOO