Case Study: FLO achieves 45% higher in-app revenue with Adjust

FLO increases overall in-app revenue by 45% with Adjust

FLO, the e-commerce branch of Ziylan, wanted to scale its online and in-app business but struggled with measurement, attribution, and understanding the customer journey. Its seven-day attribution window was masking the impact of retargeting and engagement campaigns, making it hard to allocate budget confidently and assess performance across channels.

Using Adjust’s Measure and Audience Builder, FLO improved attribution, enabled last-click tracking with a one-day window, and added deep linking to better track shopping campaigns. With Adjust, FLO increased overall in-app revenue by 45%, daily transactions by 33%, total in-app sessions by 47%, and budget by 30% through better-informed decisions.

FLO

Tugay Atak

Performance Marketing Manager