Case Study: Emirates NBD achieves 130% increase in digital account openings and 80% lower cost per acquisition with Adjust

Emirates NBD strengthens digital marketing with enhanced mobile analytics and attribution from Adjust

Emirates NBD, a leading retail bank in the MENA region, launched a fully digital Account Opening (DAO) process via its mobile app to drive customer acquisition. After rollout, the bank’s digital team faced the challenge of scaling app-driven account openings across multiple marketing platforms while accurately attributing installs, tracking drop-offs, and closing the feedback loop with real-time performance data for campaign optimization.

In January 2020 Emirates NBD implemented Adjust to instrument key DAO events, use real-time raw data callbacks, and deploy tracker URLs for network, campaign, ad-group and creative-level insight, enabling granular A/B testing and budget reallocation. As a result the bank increased digital share of account opens by 130% within five months, cut cost per acquisition by 80%, and improved ad click-to-app-install rate by 154%.

Emirates NBD

Sachin Chandna

Senior Vice President/Head of CIE and Digital Marketing