Case Study: DeNA achieves improved LTV prediction and marketing-data visibility with Adjust

DeNA's gaming department leveraged Adjust to improve their marketing data and LTV visibility

DeNA, a long-established mobile games company operating globally since 2006, faced fragmented measurement after using multiple SDKs and losing cookie-based tracking. They needed a unified data infrastructure and clearer LTV visibility to support cross-team campaigns, creative testing, and overseas expansion.

DeNA adopted the Adjust SDK, forwarding raw data into its database and BI tools, using creative-level reports and uninstall/reinstall tracking, with hands-on support from Adjust. The result: significantly improved LTV prediction and campaign budgeting, clearer insights into reattributions and creative performance, stronger privacy controls, and more efficient ad operations as they trial Adjust’s Automate solution.

DeNA

Yuichi Fukada

Marketing Department, Game Business Unit