Case Study: Evino achieves 7x weekly active users and cuts CPA by two-thirds with Adjust

Democratizing Wine in Mobile-First Brazil

Evino is a Brazilian wine startup on a mission to "democratize" wine by making affordable bottles and helpful information easy to buy and receive at home. As customers shifted rapidly to mobile, Evino launched an iOS app but faced app discoverability issues, needed to measure true ROI across channels, and had to send email subscribers seamlessly into specific in‑app offers instead of the desktop site.

Evino integrated Adjust’s SDK and server callbacks to track installs, in‑app events and cross‑device behavior, connected Facebook campaigns for granular attribution, and used Adjust’s Universal Links to route emails straight into relevant app offers. The result: weekly active users grew more than sevenfold, cost‑per‑acquisition fell by two‑thirds, mobile revenue share more than tripled, and Evino consistently ranked eighth in Brazil’s Food & Drink app charts.

Evino

Luis-Daniel Alegria

Chief Product Officer