Case Study: Current achieves 10x growth in one year with Adjust

Current grows its business by 10X with the help of Adjust

Current is a U.S. challenger bank that serves customers overlooked by traditional banks, focused on improving financial outcomes with faster access to money and features like early deposits and free overdraft. To grow, Current needed to identify and target its most valuable users—those who enable direct deposit—across social ads and hundreds of influencer partners. Adjust became the marketing team’s source of truth, supplying cohorts, in‑app event tracking, KPI services and raw data to measure performance and predict which acquisition sources drive direct deposits.

Current used Adjust raw data and in‑app events to cross‑check attribution (including surveys) and surface converting touches beyond last‑touch attribution, effectively getting multi‑touch insights without building a full multi‑touch model. The approach helped Current scale rapidly: the business grew 10x in a year, scaled push‑notification marketing with custom in‑app events, and built custom multitouch analysis using Adjust’s raw data.

Current