Case Study: Nestlé achieves 1.5M downloads for Nescafé 3in1 NE'APP with Adjust

By leveraging Adjust’s Datascape and Audience builder, Nescafé 3in1 NE’APP optimized its campaigns to snag over 1 million downloads and maximize its ROI

Nestlé’s NESCAFÉ 3in1 launched NE’APP in Turkey to drive loyalty by letting customers redeem codes from product packs for in‑app rewards. Facing a competitive, fast‑moving mobile market and running campaigns across many platforms, the marketing team lacked a unified analytics tool to track performance, segment audiences, and optimize creatives and budgets.

They chose Adjust as a single source of truth—using Datascape for real‑time visualization and Adjust’s Audience Builder, Campaign Automation and Fraud Prevention tools to create custom audiences, run targeted retargeting, and identify high‑value channels. The result: over 1.5 million downloads, 171K monthly active users and a retention rate of 13.37%, with faster campaign optimization and clearer insights into churn and user experience improvements.

Nestlé

Serkan Oguz

Senior Brand Manager