Case Study: Blinkist achieves mobile attribution transparency and data-driven growth with Adjust

Blinkist - Customer Case Study

Blinkist, a Berlin-based app that condenses non-fiction books into short “blinks” for on‑the‑go learning, needed clearer mobile attribution and cross‑channel transparency as it scaled paid acquisition on channels like Facebook. The team wanted to understand which campaigns drove valuable users, join attribution data with post‑signup metrics, and track longer funnels that begin on the web before leading to app installs.

Using Adjust, Blinkist exports attribution data to S3 for centralized analysis, sets up partners and trackers without technical support, and captures dynamic UTM parameters to follow users from magazine articles to the App Store. The result: faster, actionable insights that cut wasted spend, empowered marketers to run tests independently, and revealed creative learnings (for example, ads that reference book titles perform particularly well).

Blinkist

Holger Seim

Co-Founder & Chief Executive Officer