Case Study: Banglalink boosts user acquisition and speeds insights with Adjust

Banglalink boosts sign-ups by 50% with Adjust

Banglalink, a major digital operator in Bangladesh, needed deeper clarity into how its marketing spend translated into real user value for its super apps. With fragmented reporting and attribution inconsistencies across multiple channels, the team struggled to understand which campaigns were driving registrations and long-term engagement, requiring a unified source of truth for growth measurement.

By implementing Adjust as its centralized platform for attribution and campaign measurement, Banglalink gained immediate insight into campaign impact. This solution provided the clarity needed to optimize budgets based on user quality, leading to a 50% increase in install-to-sign-up rates, drastic improvements in acquisition efficiency, and a significant drop in time-to-insight after manual reporting was eliminated.

Banglalink