Case Study: Akulaku achieves 50% higher ROI and 40% lower CPI with Adjust

Akulaku accesses clean and accurate data in real time with Adjust

Akulaku, a leading Southeast Asian virtual credit‑card and mobile financing provider with over 10 million users, needed better app analytics to support its fast-growing fintech and e‑commerce operations. The company faced duplicated install and event data (paying twice for the same users), lacked real‑time raw data needed to approve credit limits, and spent too much time detecting suspicious and fraudulent behavior.

By integrating Adjust as its attribution partner, Akulaku gained automatic user de‑duplication, real‑time raw data callbacks for in‑depth analysis and credit approvals, unlimited event tracking across finance and e‑commerce conversion paths, and Adjust’s Fraud Prevention Suite. These changes delivered clear business impact: 50% higher ROI, 40% lower CPI and a 50% reduction in cost‑per‑credit loan, while providing clean, actionable user‑level data for marketing and product decisions.

Akulaku

Tina Li

Marketing Manager