Case Study: Axlebolt achieves higher ROI and revenue growth with Adjust

Adjust’s SpendWorks helped Axlebolt significantly increase ROI and user retention

Axlebolt, the international mobile game developer and publisher behind Standoff 2, needed a better way to manage ad spend, improve data accuracy, and overcome SKAdNetwork and ATT-related blind spots that were limiting iOS growth. To support its data-driven user acquisition strategy, Axlebolt turned to Adjust, using SpendWorks and AI Predictions to get clearer insight into campaign performance and user value.

Adjust implemented SpendWorks to consolidate spend data and reduce manual ETL work, while Adjust’s AI Predictions model helped Axlebolt forecast 14-day user value from the first 24 hours after install. As a result, Axlebolt increased ROI by 34%, grew revenue by 35% after raising iOS ad budget by 20%, found channels where users were 2.5x more likely to purchase, and increased retention by 9% while scaling Google Ads spend 10x.

Axlebolt

Kirill Shumeykin

Senior Customer Success Manager